Dr Morton’s partner, Maven, the world’s largest virtual clinic for women’s and family health, released a report earlier this year based on the opinions of over 1.5K employers and >3.7K employees that sheds light on the family-building challenges employees face and offers employers actionable insights to optimise their benefits strategies. Key findings from this report, which Maven is currently updating with new data from Dr Morton’s and HANX, include:
The financial burden of fertility care has reached a breaking point: 70% of employers say the cost of fertility care has increased for their organisation over the past three years, and 93% of those facing higher costs are concerned about the rising expense. Nearly one third of employees (28%) pursuing fertility treatment incurred debt to cover healthcare costs. As a result, almost two thirds (61%) of employer’s plan to increase access to preconception care, and over half (58%) plan to enhance or add fertility support.
Inadequate family building support is driving talent away: 69% of employees have taken, considered, or might take a new job for better reproductive and family benefits. Most employers (85%) recognise these benefits as critical for retention, and 69% plan to increase their family health benefits vendors in the next two to three years, a 44% increase year over year.
An updated report available from Dr Morton’s will include Maven data specifically focused on the state of UK healthcare. You can sign up to get a copy of this via email and/or download the Maven report by clicking the link below.

