The confidentiality of vistor information or personal data (“Information”) is of paramount concern to Dr Morton’s. Please read the following carefully to understand our policies regarding your Information and how we will treat it. By using our website, you agree to the use we make in accordance with this Privacy Policy of all Information you provide to us or we collect from you and to abide by this Privacy Policy.
1. Security
1.1 Information is gathered, processed and stored by Dr Morton’s with due consideration to and application of the highest standards of Internet security. Data is stored on dedicated infrastructure behind firewalls and in a separate tier to our website and applications. All data is encrypted end-to-end during transport and while at rest. Our computer systems and databases are protected against unauthorised disclosure, use, loss and damage. We monitor and protect against emerging vulnerabilities and security exploits. Security measures in place have been tested against attack by hackers.
1.2 While every effort is made by Dr Morton’s to ensure confidentiality, users should nevertheless make sure that there is no internet access that may be intercepted by others at the point of access where information could otherwise be observed or overheard before it reaches Dr Morton’s. Registrants must keep their user name and password secure and inform us promptly if there has been any breach.
1.1 Personal Information that we collect from you, which you may provide us in making an enquiry, in response to a marketing promotion or survey or because you entered into correspondence with us or became a Customer. Other Personal Information may include your email address, home or delivery address, age or gender.
2. Information held – what we hold, how we obtain it and our responsibility
2.1 Dr Morton’s will store and process Information which you give us in accordance with the UK Data Protection Act 2018 and the General Data Protection Regulations (“GDPR”) and protect your rights under GDPR.
2.2 For the purpose of GDPR, the data controller is Dr Dr Karen’s Women’s Health Service Limited. Our Director of Quality and Clinical Governance, Dr Tanya Lawson, is our Data Protection Officer and our Caldicott Guardian.
2.3 The registered address of Dr Morten’s Women’s Health Service Limited and the contact address for our nominated representative is 201 Chapelier House, Eastfields Avenue, London SW18 1LR. Trading as Dr Morten’s Women’s Health Service, Dr Karen’s Women’s Health Service Limited is a company incorporated in England with company number 14124841. Dr Karen’s Women’s Health Service Limited is registered with the UK Information Commissioners Office and regulated by the Care Quality Commission.
We will primarily use the Other Personal Information for record keeping purposes to fulfil orders, record bill and account for delivery of Services and to communicate with you in the event that any Services requested are unavailable or if there is a query or problem with your order. We may also use the Other Personal Information to carry out market research so that we can improve our Services to reach the maximum number of customers possible, to track and analyse activity on our Website or to create an individual profile for you so that we can enhance your user experience, to understand and respect your preferences and to provide details of relevant offers and opportunities or which we feel may interest you, but only where you have agreed to receive them.
2.4 In order to provide our Services in the most secure environment and efficient manner possible, Dr Morton’s may need to store Information, or transfer into or out of computer servers based outside of the European Economic Area but will take steps to ensure that your Information is nevertheless protected. In the event that your Information is transferred to a country that has laws less extensive than those available in the United Kingdom to protect privacy, no transfer will knowingly be made until, having made reasonable enquiries, we are confident that an equivalent degree of protection may be afforded, such as that provided by the EU-US Security Shield. By completing your registration to become a Customer you acknowledge that we have informed you of this and give us your consent to store and process Information in this way.
2.5 In accessing the lawfulness of processing of Other Personal Information, Dr Morton’s may rely upon GDPR Article 6 (a) explicit consent, (b) in performance of a contract, (c) in compliance with a legal obligation, (d) to protect your vital interest, (e) public task, and (f) legitimate interests, for example if we have to deal with disputes and legal claims
3. Marketing communications
You have the right to ask us not to process your Information for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your Information on our Website.
6.2 Where you have consented, by ticking the relevant section of our Website, we or carefully selected third parties may contact you or any person whose information you provide us with to tell you about offers and opportunities that are available. We may do so in a number of ways, including by post, telephone, email, text, picture or video message. Details of how to opt in to or opt out of receiving details of offers are on relevant pages of this Website and you may reset your preferences at any time by contacting us.
6.3 We may collect and store email addresses submitted to us by users voluntarily, other than by way of registration to become a Customer. We also may pass on such email addresses to a third party supplier to assist us in our marketing. When we work with third party suppliers and partners we ask them to abide by standard business practices and GDPR and we work with them in good faith taking their assurances that they will do so.
4. Links to other websites
4.1 This Website site may, from time to time, contain links to and from the websites or apps of our partner networks, advertisers and affiliates. If you follow a link to any of these websites or apps, please note that these websites or apps have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. We will not transmit your personal details automatically to such partner networks, advertisers or affiliates.
5. Cookies
5.1. We reserve the right to use cookies where third party suppliers use them for analytical tracking to help us better understand user browsing habits, to help us improve how our site runs and personalise your experience as user. Third party cookies may be used to help us place appropriate advertising or to formulate permitted email activity as well as providing analytical reporting on our website. When we do so, we may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns. We never use such technologies in a way which could identify an individual user.
6. Your rights
Under GDPR you have the right to
6.1. Challenge a decision made by Automated Decision-Making and Profiling and request human intervention, express your own point of view and obtain an explanation of the decision in the event that Dr Morton’s has used personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on you, except where the decision is necessary for the entry into, or performance of the contract between Dr Morton’s and you, the decision is authorised by law, or you have given your explicit consent. Where Dr Morton’s uses your personal Information for profiling purposes, we will explain the profiling including its significance and the likely consequences, use appropriate mathematical or statistical procedures, apply technical and organisational measures to minimise the risk of errors and to enable such errors to be easily corrected and strive to prevent any discriminatory effects arising out of profiling.
6.2 Access the Information we hold on you
6.3 Have Dr Morton’s update and correct any out-of-date information or errors in that information
6.4 Object to our use of your information for certain purposes;
6.5 Instruct Dr Morton’s to erase your information
6.6 Withdraw your consent which you may do at any time by contacting us using the contact details given on this website
6.7 Lodge a complaint at any time about our treatment of your personal information with a relevant supervisory authority, including the UK Information Commissioner’s Office, for which see here (opens in new tab)
7. Updates
7.1 We may, from time to time, update our Privacy Policy and suggest that you check this page periodically to review our latest policies.
This page was last updated in October 2025 .